Adwords Fundamentals

How are negative keywords different from other keywords?

How are negative keywords different from other keywords?

  • They make your ad appear for search terms that you don’t want.
  • They prevent your ad from showing for search terms that you don’t want.
  • They can only be used for ads on the Display Network.
  • They can increase your costs.

The Correct answer is:

  • They prevent your ad from showing for search terms that you don’t want.

Explanation: Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).

Types of Negative Keywords:

  • Negative broad match
  • Negative phrase match
  • Negative exact match

Keep in mind:

  • Choose your negative keywords carefully. If you use too many negative keywords, your ads might reach fewer customers.
  • Your ad might still show up on searches or pages that contain close variations of your negative keyword terms.
  • Your ad might still show when someone searches for a phrase that’s longer than 10 words, and your negative keyword follows that 10th word. Let’s say your negative keyword is “discount.” Your ad can show when someone searches for “nice clean hotel rooms in Los Angeles close to beach discount” because your negative keyword is the 11th word in the phrase. On the other hand, we won’t show your ad when someone searches for “nice clean hotel rooms in Los Angeles beach views discount” because your negative keyword is the 10th word in the phrase.

More read: https://support.google.com/google-ads/answer/2453972

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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