Adwords Fundamentals

How are rich media ads different from other ad formats?

How are rich media ads different from other ad formats?

  • They are displayed on the Search Network
  • They are a type of text ad
  • They are static image ads
  • They are ads with animation or other types of motion

 The correct answer is:

  • They are ads with animation or other types of motion

Explanation: Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.

Rich media lets agencies create complex ads that can elicit strong user response. Using HTML5 technology, the ads can include multiple levels of content in one placement: videos, games, tweets from an ad, etc. If you have a simple objective to generate clicks or a more ambitious goal to create brand awareness, rich media is the format to go with.

The differences between standard and rich media creatives are detailed below:

Standard creative Rich media creative
  • A single .html, .gif, .png, or .jpg file format of 200K or less
  • Contains no video or expansion
  • Usually only tracks a single click-through link
  • Usually exceeds 200K
  • May use multiple files
  • May contain video
  • May expand to a larger size
  • May include detailed tracking metrics on user interactivity
  • May track multiple click-through links
  • May contain other special features (polling, send-to-a-friend, gallery, etc.)
  • Some publishers may require a polite load

 

More read: https://support.google.com/richmedia/answer/2417545

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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