Adwords Fundamentals

How can you see if people are searching for your client’s services during the early morning and evening hours?

How can you see if people are searching for your client’s services during the early morning and evening hours?

  • Monitor reach and frequency data
  • Run a keyword diagnosis
  • Segment performance statistics by time
  • Run a search terms report

The correct answer is:

  • Segment performance statistics by time

Explanation: A category (like ad type or day of the week) that you can add to your campaign’s tables and charts in order to organize your performance data around that criteria.

You can add the segments “Device” and “Day of the week” to understand the days when your customers are more likely to see your ad on their mobile devices. Use time segments (such as an hour of the day or specific months) to isolate changes in your performance.

For example:

if you segment your data according to the day of the week and find that your ad performance is dramatically different on Saturdays, you can modify your bids to account for the change in user behavior. The segmentation options that are available depend on whether you’re viewing your keyword, ad, ad group, or campaign tables.

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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