Campaign Manager Basics

How is a display ad served through an ad server?

How is a display ad served through an ad server?

  • An ad tag calls the ad server when a site wants to show one of the ads
  • An ad trafficker manually selects the best match for the ad on a website
  • An ad trafficker uploads search banners to the ad server
  • Targeting criteria gets assigned to the ad tag

The Correct Answer

  • An ad tag calls the ad server when a site wants to show one of the ads

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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