Google Adwords Search Advertising

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

  • Knowing the cost-per-conversion can help her better optimize the campaign’s keywords
  • Cost-per-conversion data can indicate whether her profit will increase
  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets
  • Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

The correct answer is:

  • Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

Explanation: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an e-commerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site).

When a visitor to your site or user of your app performs an action defined as a goal, Analytics records that as a conversion. That conversion data is then made available in a number of special-purpose reports, which are described below.

More read: https://support.google.com/analytics/answer/1012040?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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