Adwords Fundamentals

How much are you charged for a click on your AdWords ad?

How much are you charged for a click on your AdWords ad?

  • You’re charged only the minimum amount needed to maintain your ad’s position.
  • You’re charged $0.01 for every click.
  • You’re charged the full amount you bid.
  • You’re charged 10 cents more than the next highest bid.

The correct answer is:

  • You’re charged only the minimum amount needed to maintain your ad’s position.

Explanation: Google Ads gives you control over your advertising costs.

  • There’s no minimum amount that you have to spend (although your Ad Rank must be high enough for your ads to show). Instead, you set an average daily budget and choose how you’ll spend your money.
  • Every time someone searches on Google, Google Ads runs an auction to determine which ads will show on the search results page, their rank on the page, and whether any ads will show at all. To place your ads in this auction, you first have to choose how you’d like to bid. Try choosing a bidding strategy based on your goals, like whether you want to focus on getting clicks, impressions, or conversions.

Example:

Let’s say you’ve set a maximum CPC bid of US$1 for your ads. The most you’ll pay when a customer clicks your ad is $1 (unless you’re using automated bidding).

More read: https://support.google.com/google-ads/answer/1704424?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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