Adwords Fundamentals

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?

  • Create two separate ad groups, each targeting one of these locations.
  • None of the above. AdWords can’t target users in specific locations.
  • Create two separate campaigns, each targeting one of these locations.
  • Create two separate accounts, one for each of these locations.

The correct answer is:

  • Create two separate campaigns, each targeting one of these locations.

Explanation: Google Ads location targeting allows your ads to appear in the geographic locations that you choose: countries, areas within a country, a radius around a location, or location groups, which can include places of interest, your business locations, or tiered demographics.

When it comes to advertising on Google Ads, consider the real estate adage: “Location, location, location!” Regardless of how great your ad is, it probably won’t perform as well if it doesn’t appear in the right places. Reach your customers where they are and where your business can serve them by using Google Ads location targeting. You can set and then adjust your location targeting settings at any time.

More read: https://support.google.com/google-ads/answer/1722043

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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