Google Adwords Search Advertising

How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

  • Evaluate the number of clicks the ad accrues per day
  • Divide the number of clicks the ad gets by the number of impressions it gets
  • Divide the number of impressions the ad gets by its average position
  • Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is:

  • Divide the number of clicks the ad gets by the number of impressions it gets

Explanation: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%. Each of your ads and keywords has their own CTRs that you can see listed in your account.

A high CTR is a good indication that users find your ads helpful and relevant. CTR also contributes to your keyword’s expected CTR, which is a component of Ad Rank. Note that a good CTR is relative to what you’re advertising and on which networks.

You can use CTR to gauge which ads and keywords are successful for you and which need to be improved. The more your keywords and ads relate to each other and to your business, the more likely a user is to click on your ad after searching on your keyword phrase.

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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