Google Adwords Search Advertising

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

  • They can help her calculate how often someone clicked on her ad and then converted
  • They can help her evaluate how engaging her ad is to potential customers
  • They can give her an idea of how often someone clicked on her ad
  • They can give her an idea of how often her ad is shown to potential customers

The correct answer is:

  • They can give her an idea of how often her ad is shown to potential customers

Explanation: You’ve created your ad, and it’s up and running. Your next step is to find out how it’s performing. Tracking statistics like clicks and impressions is a great way to start. It’s also important to think about what you’re trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals.

More read: https://support.google.com/partners/answer/2404037?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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