Google Adwords Search Advertising

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

  • highest maximum cost-per-click (CPC) bid.
  • most historical data in the account.
  • best Quality Score.
  • highest Ad Rank.

The correct answer is:

  • highest Ad Rank.

Explanation: When several keywords in your ad group match a search term, the keyword with the highest Ad Rank is preferred for triggering an ad.

Example

Let’s say you have these keywords in the same ad group.

Keyword Ad Rank
plumber course 1.5
plumber certification course 1

 

More read: https://support.google.com/google-ads/answer/2756257?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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