If John is setting up a new video campaign, which manual bidding strategy should he use?
- Cost-per-thousand-viewable impressions
The Correct answer is:
Explanation: To set a CPV bid, you enter the highest amount you want to pay per view while setting up your ad group in a video campaign. Your bid is called your maximum CPV bid, or simply “max. CPV”. This bid applies to all ads in an ad group.
For a TrueView in-stream video ad, you’ll pay a maximum of £0.25 when someone watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with an interactive element, whichever comes first. Interactive elements include call-to-action overlays (CTAs), cards, companion banners and links to your site or mobile app.
- You’re seeking an ad format to support influencing…
- Which ad format is recommended for building awareness?