Google Adwords Display Advertising

If John is setting up a new video campaign, which manual bidding strategy should he use?

If John is setting up a new video campaign, which manual bidding strategy should he use?

  • Cost-per-click
  • Cost-per-thousand-viewable impressions
  • Cost-per-view
  • Cost-per-engagement

The Correct answer is:

  • Cost-per-view

Explanation: To set a CPV bid, you enter the highest amount you want to pay per view while setting up your ad group in a video campaign. Your bid is called your maximum CPV bid, or simply “max. CPV”. This bid applies to all ads in an ad group.

For a TrueView in-stream video ad, you’ll pay a maximum of £0.25 when someone watches 30 seconds of your video (or the duration if it’s shorter than 30 seconds) or engages with an interactive element, whichever comes first. Interactive elements include call-to-action overlays (CTAs), cards, companion banners and links to your site or mobile app.

More read: https://support.google.com/google-ads/answer/2472735

Related Posts:

 

 

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close