Google Adwords Display Advertising

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

  • Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”
  • Set the targeting for the ad group to “Broad Reach”
  • Set the targeting for the ad group to “Target all”
  • Set the targeting for the campaign to “Target all” and resubmit the ad

The Correct Answer is:

  • Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”

OR

  • Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”

Explanation: When you add targeting methods like keywords or affinity audiences, you’re telling Google Ads where your ads can show or who can see your ads as they browse the Display Network. You add targeting to the ad groups in your Display Network campaigns.

Depending on the options you choose, you may see a calculator to the side that shows available impressions for the targeting you’ve selected. The number of available impressions can often be quite large depending on what you select.

More read: https://support.google.com/google-ads/answer/1209882?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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