Google Adwords Search Advertising

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

  • add a call extension
  • add a sitelink extension
  • create a Universal App campaign
  • include the word “install” in the ad text

The correct answer is:

  • create a Universal App campaign

Explanation: Universal App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.

Universal App campaigns offer three different ways to optimize for your marketing objectives:

  • Focus on getting more installs. Google Ads will optimize your bids and targeting to help you get the greatest number of new users for your app.
  • Focus on driving in-app actions. If your goal is to find more valuable users, and you have the key in-app action tacked as a conversion event, use this option.
  • Focus on driving in-app action value.  For campaigns focused on in-app action value, Google Ads will focus on people who are likely to generate the best value over time.

More read: https://support.google.com/google-ads/answer/6247380?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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