Google Adwords Search Advertising

If you want to target ads to only people who speak Spanish, you can:

If you want to target ads to only people who speak Spanish, you can:

  • write your ad and keywords in Spanish and target the Spanish language
  • have Google translate your ad and keyword into Spanish
  • in your ad text, make a reference to Spanish speakers
  • write your ad and keywords in English and target the Spanish language

The correct answer is:

  • write your ad and keywords in Spanish and target the Spanish language

Explanation: Your ads can appear for customers who use Google products and third-party websites in the languages that your campaign targets. This helps ensure that your ads will appear on sites that are written in the language of the customers you’d like to reach.

Language targeting allows you to choose the language of the sites that you’d like your ads to appear on. We’ll show your ads to customers who use Google products (such as Search or Gmail) or visit sites on the Google Display Network (GDN) in that same language. Keep in mind that Google Ads doesn’t translate ads or keywords.

Example:

Let’s say you sell coffee beans online, and you want to target Spanish-speaking customers. You set up a Google Ads campaign targeted to the Spanish language, with Spanish ads and keywords. As long as your customers’ Google interface language settings are set to Spanish, your coffee ads can show when your Spanish language customers search for your keywords. Keep in mind that if your customers searched in Spanish but their Google interface language settings were set to English, your ads wouldn’t show. That’s why targeting all languages might be helpful.

More read: https://support.google.com/google-ads/answer/1722078?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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