Google Adwords Search Advertising

If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If your campaign’s daily budget is £20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

  • Up to US£24
  • Up to US£21
  • Up to US£30
  • Up to US£20

The correct answer is:

  • Up to US£24

Explanation: Google Ads helps you maximize your return on investment (ROI) by showing your ads more often on days when Search traffic is higher.When your ads are shown more often, your total daily cost might be up to 2 times your average daily budget, unless you’re paying for conversions.

If you pay for conversions, your daily costs may be more than 2 times your daily budget. However, with all Google Ads campaigns, you won’t be charged more than your average daily budget multiplied by the average number of days in a month (30.4).

Example:

If your daily budget is US$10, up to US$20 can be used to show your ads on certain days based on fluctuations in traffic.

More read: https://support.google.com/google-ads/answer/2375423?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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