Google Adwords Display Advertising

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

  • Target cost–per–acquisition (CPA)
  • Cost–per–view (CPV)
  • Cost–per–day (CPD)
  • Viewable cost–per–thousand impressions (vCPM)

The Correct Answer is:

  • Viewable cost–per–thousand impressions (vCPM)

Explanation: The purpose of a brand-engagement campaign is to build awareness of and positive associations with your company and its products and services. A customer can interact with your brand in a variety of ways, including watching videos, playing games, spending time on your website, or communicating with other customers.

  • Increase interactions with your brand.
  • Build more positive brand associations.
  • Increase brand loyalty by connecting with your target audience.
  • Motivate customers to engage with your brand and its associated products.

More read: https://support.google.com/google-ads/answer/1722100?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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