Adwords Fundamentals

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).
(Select All Correct Responses)

  • Whether or not the ad actually shows
  • How quickly your landing page will load once a user clicks on the ad
  • The design of the ad, including font and color
  • The ad’s position on the page
The Correct answers are:
  • How quickly your landing page will load once a user clicks on the ad
  • The design of the ad, including font and color
Explanation: The ad auction is used to select the ads that will appear on your pages and determine how much you’ll earn from those ads. In a traditional auction, interested bidders state the maximum price they’re willing to pay to buy a specific item. Similarly, our ad auction allows advertisers to state the price they’re willing to pay for clicks on ads or for impressions served on AdSense pages. Here are a few ways that this happens:
  • Ad targeting: We only consider ads that are relevant to the content or users of your site. Through placement-targeting, we’ll also consider ads from advertisers who have specifically chosen to show ads on your pages when they’ve found a match between their offerings and your site’s users.
  • Ad format: Advertisers can create text or image ads, and choose contextual-targeting or placement-targeting, and so depending on the selections you’ve made, certain types of ads may or may not be eligible to show on your pages.

More read: https://support.google.com/adsense/answer/160525?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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