Google Adwords Display Advertising

In-market audience targeting consists of people:

In-market audience targeting consists of people:

  • who are interacting with contextually relevant content
  • who are currently researching options and actively considering buying a product or service like yours
  • whom you’ve reached through remarketing
  • who are in your overall target demographic group

The correct answer is:

  • who are currently researching options and actively considering buying a product or service like yours

Explanation: Custom intent audiences allow you to define and reach the ideal audience for your Display campaigns. You can use custom intent audiences to segment your ad groups for a specific vertical or landing page. You can use auto-created segments, or define your own audience by entering in-market keywords, URLs and apps related to products and services your ideal customer is researching across sites and apps.

More read: https://support.google.com/google-ads/answer/2497941?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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