Google Adwords Search Advertising

In order to differentiate ads from those of competitors, advertisers should:

In order to differentiate ads from those of competitors, advertisers should:

  • Use special characters, such as asterisks or
  • Mention competitor offers and
  • Use exclamation points and capital
  • Include prices, promotions, and a call-to-action.

 The correct answer is:

  • Include prices, promotions, and a call-to-action.

Explanation: People often use Google search to make a decision about something. Give them what they need to decide. If you have a limited-time discount or stock an exclusive product, say so.

To effectively reach potential customers, your text ads should be specific, relevant, attractive, and empowering. you must include prices, promotions, and a call-to-action in order to differentiate ads from those of competitors.

Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.” Learn how to build the best keyword list.

Are you selling something? Tell people what they can buy. Are you offering a service? Tell people how to contact you. Calls to action like a purchase, call today, order, browse, sign up, or get a quote make clear what the next steps are.

More read: https://support.google.com/google-ads/answer/1704392?hl=en

Related Posts:

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button
Close