In order to use remarketing with Google Analytics, you need to:
- have a goal conversion rate of 30%
- have a goal conversion rate of 20%
- have at least one active AdWords account
- have your Google Analytics and AdWords accounts linked
The Correct Answer is:
- have your Google Analytics and AdWords accounts linked
Explanation: You can show ads to people who’ve visited your website by adding the remarketing global site tag and event snippets to your website. The global site tag is a web tagging library for Google’s site measurement, conversion tracking, and remarketing products. It’s a block of code that adds your website visitors to remarketing lists, which will allow you to target your ads to these visitors.
More read: https://support.google.com/google-ads/answer/2476688?hl=en
