Google Adwords Display Advertising

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

In order to use target cost-per-acquisition (CPA) bidding, an advertiser must:

  • be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days
  • have a certain number of conversions in the previous 30 days
  • be opted into the Search Network and YouTube
  • be opted into the Search Network

The correct answer is:

  • have a certain number of conversions in the previous 30 days

OR

  • In order to use Conversion Optimizer, an advertiser must:

Explanation: Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.

Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns. This article explains how Target CPA bidding works and what its settings are.

More read: https://support.google.com/google-ads/answer/6268632?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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