Google Adwords Display Advertising

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

  • Create a combined remarketing and Shopping campaign
  • Create two ad groups: one targeted to remarketing and the other to Shopping
  • Create separate remarketing and Shopping campaigns
  • Create one ad group targeted to both remarketing and Shopping

The Correct Answer is:

  • Create separate remarketing and Shopping campaigns

Explanation: Organizing your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts. When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words.

For example:

if Eric types digital cameras and he sees an ad for film reels, he probably won’t click the ad.

More read: https://support.google.com/google-ads/answer/6372655

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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