Google Adwords Display Advertising
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.
James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)
(Select All Correct Responses)
- How many liked the ad
- Which age group and gender is more likely to sign up for a course after seeing the ad
- How many people sign up for lessons after seeing the ad
- How many people saw the ad
The Correct Answer is:
- How many people saw the ad
- How many people sign up for lessons after seeing the ad
Explanation: View-through conversions automatically exclude conversions from people who have also interacted with any of your other ads. View-through conversions are not included in the “Conversions” column, only in the “View-through conversions” and “All conversions” columns.
More read: https://support.google.com/google-ads/answer/6270625
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