Google Adwords Display Advertising

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

(Select All Correct Responses)

  • How many liked the ad
  • Which age group and gender is more likely to sign up for a course after seeing the ad
  • How many people sign up for lessons after seeing the ad
  • How many people saw the ad

The Correct Answer is:

  • How many people saw the ad
  • How many people sign up for lessons after seeing the ad

Explanation: View-through conversions automatically exclude conversions from people who have also interacted with any of your other ads. View-through conversions are not included in the “Conversions” column, only in the “View-through conversions” and “All conversions” columns.

More read: https://support.google.com/google-ads/answer/6270625

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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