Google Adwords Display Advertising

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  • Demographic targeting
  • Similar Audiences
  • Gmail ads
  • In-market audiences

The correct answer is:

  • Demographic targeting

Explanation: Demographic targeting in Google Ads, you can reach a specific set of potential customers who are likely to have a particular gender, parental status or household income, or be within a particular age range. For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.

Demographic targeting for Search, Display or Video campaigns can include:

  • Age: “18-24”, “25-34”, “35-44”, “45-54”, “55-64”, “65 or more” and “Unknown”
  • Gender: “Female”, “Male” and “Unknown”.

More read: https://support.google.com/google-ads/answer/2580383

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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