Google Adwords Search Advertising

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.”

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

  • Enhanced cost-per-click (ECPC)
  • Target outranking share
  • Target return on ad spend (ROAS)
  • Maximize clicks

The correct answer is:

  • Target outranking share

Explanation: Target outranking share is a portfolio bid strategy that helps your ads outrank ads from another domain. The Target outranking share bid strategy will typically attempt to achieve your desired outranking share, but final placement is ultimately determined by the outcome of the ad auction, which is influenced by advertiser competition and Quality Score. Also, note that Target outranking share only modifies your bids. It won’t enter you into auctions that you wouldn’t normally be participating in.

When your ad outranks another ad, it’s displayed above the other domain’s ad on Google Search results pages or shows when the other ad does not. It’s important to understand that this strategy doesn’t necessarily improve your overall ad rank; it only works to help you improve your rank in comparison to another domain’s ads.

More read: https://support.google.com/google-ads/answer/6268616?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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