Google Adwords Search Advertising

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

  • Replace his 3 most expensive keywords with lower-priced keywords
  • Slightly lower bids
  • Choose accelerated instead of standard delivery
  • Slightly raise bids

The correct answer is:

  • Slightly lower bids

Explanation: When you select each keyword, you can choose how much you’re willing to pay whenever a customer searches on that keyword and clicks your ad. This is your keyword’s maximum cost-per-click, or max CPC, bid amount. Some advertisers like the control they maintain with manual bids, while others are comfortable letting the Google Ads system make bids for them.

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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