Adwords Fundamentals

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices.

Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Create multiple ad groups that target different devices, and monitor the results
  • Set up an experiment to test which device he should target
  • Create multiple campaigns that target different devices, and monitor the results
  • Segment his campaign statistics table by device

The correct answer is:

  • Segment his campaign statistics table by device

Explanation: A category (like ad type or day of the week) that you can add to your campaign’s tables and charts in order to organize your performance data around that criteria.

  • You can add the segments “Device” and “Day of the week” to understand the days when your customers are more likely to see your ad on their mobile devices.
  • Use time segments (such as hour of the day or specific months) to isolate changes in your performance. For example, if you segment your data according to the day of the week and find that your ad performance is dramatically different on Saturdays, you can modify your bids to account for the change in user behavior.

More read: https://support.google.com/google-ads/answer/2370266?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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