Google Adwords Display Advertising

Managed placements allow advertisers to:

Managed placements allow advertisers to:

  • target relevant placements across the entire Display Network based on their keyword lists
  • exclude a specific ad unit on a network page where there are multiple ad units
  • give Google the ability to select placements for them and set industry–appropriate bids
  • bid differently for specific placements on the Display Network

The correct answer is:

  • bid differently for specific placements on the Display Network
Explanation: Managed placements are an optional feature that can help you have more control over which web pages, videos, and apps in the Display Network can show your ads. If you know of a website where your customers spend time, you can often add it as a managed placement.
You can use managed placements if you use “Display Network only” or “Search Network with Display Select” campaign types.

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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