Google Adwords Search Advertising

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase.

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

  • Flexible bidding
  • Dynamic search ads
  • Remarketing lists for search ads
  • Retargeting lists for text ads

The correct answer is:

  • Remarketing lists for search ads

Explanation: Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

You can optimize bids for your existing keywords for visitors on your remarketing lists.

For example:

you can increase your bid by 25% for those who previously visited your website in the last 30 days. Or, you could show a different ad to site visitors who have placed items in a shopping cart but have not purchased them.

More read: https://support.google.com/google-ads/answer/2701222?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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