Adwords Fundamentals

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?

  • “Display Network only – All features”
  • “Search Network with Display Select – All features”
  • “Display Network only – Remarketing”
  • “Search Network only – All features”

The Correct answer is:

  • “Search Network only – All features”

Explanation: Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information. When someone is intentionally seeking out a product or service like yours, they’re much more likely to find your ad helpful and click it.

A Search Network the only campaign may be a good option for you if you meet one or more of the following criteria:

  • You want your ads to appear near Google search results
  • You only want to reach customers searching for your specific product or service

Ads in a “Search Network only” campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords. For example, say you run a local music school. A “Search Network only” campaign lets you show your text ads to high-potential customers right when they’re searching for “guitar lessons.”

More read: https://support.google.com/google-ads/answer/6340430?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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