Adwords Fundamentals

Negative keywords can help advertisers better target their ads by

Negative keywords can help advertisers refine the targeting of their ads by:
OR
Negative keywords can help advertisers better target their ads by:

  •  reducing their campaign’s daily budget recommendations
  •  raising the average position of their ads
  •  increasing the number of relevant Display Network Placements
  •  reducing the number of irrelevant clicks

The Correct answer is:

  •  reducing the number of irrelevant clicks

Explanation: Negative keywords let you exclude search terms from your campaigns and help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).

Keep in mind:

  • Choose your negative keywords carefully. If you use too many negative keywords, your ads might reach fewer customers.
  • Your ad might still show up on searches or pages that contain close variations of your negative keyword terms.
  • Your ad might still show when someone searches for a phrase that’s longer than 10 words, and your negative keyword follows that 10th word. Let’s say your negative keyword is “discount.” Your ad can show when someone searches for “nice clean hotel rooms in Los Angeles close to beach discount” because your negative keyword is the 11th word in the phrase. On the other hand, we won’t show your ad when someone searches for “nice clean hotel rooms in Los Angeles beach views discount” because your negative keyword is the 10th word in the phrase.

More read: https://support.google.com/google-ads/answer/2453972?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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