Adwords Fundamentals

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:

  • the number of relevant Display Network Placements
  • their campaigns daily budget recommendations
  • the clickthrough rate (CTR) of their ads
  • the amount of impressions served

The Correct answer is:

  • the clickthrough rate (CTR) of their ads

Explanation: A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.

For example:

when you add “free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

More read: https://support.google.com/google-ads/answer/105671?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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