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Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

  • Raise her maximum cost-per-click (max. CPC)
  • Lower her maximum cost-per-click (max. CPC)
  • Add a second type of extension
  • Lower her Ad Rank

The correct answer is:

  • Raise her maximum cost-per-click (max. CPC)

Explanation: Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize clicks bid strategy works and what its settings are.

Google Ads focuses on increasing clicks for your campaigns while spending a target amount. If you don’t specify a target spend amount, Google Ads will attempt to use the remaining daily budget of any campaigns using this bid strategy.

You can set up custom ad scheduling to show your ads on certain days or during specific times, and use the “maximize clicks” strategy to focus on increasing clicks during those days and times.

More read: https://support.google.com/google-ads/answer/6268626?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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