Google Adwords Display Advertising

On the Display Network, enhanced cost-per-click (ECPC) automatically:

On the Display Network, enhanced cost-per-click (ECPC) automatically:

  • sets bids to help you get as many conversions as possible
  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion
  • sets bids to maximize your conversion value while trying to reach an average return on ad spend
  • sets bids to help you get the most clicks within your target spend amount

The Correct Answer is:

  • adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

Explanation: Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website.

Unlike Target CPA, which automatically sets bids based on your target cost-per-conversion, ECPC is constrained by your max CPC bids when optimizing for conversions.

ECPC helps increase conversions while trying to keep your cost-per-conversion the same as you’re getting with manual bidding. For Shopping, ECPC helps increase conversions while trying to maintain your same overall spend.

More read: https://support.google.com/google-ads/answer/2464964?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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