Adwords Fundamentals

On the Google Display Network, your ad is eligible to show on a webpage if your:

On the Google Display Network, your ad is eligible to show on a webpage if your:

  • keywords match that webpage’s content
  • ad text matches that webpage’s content
  • landing page matches that webpage’s content
  • website matches that webpage’s content

The Correct answer is:

  • keywords match that webpage’s content

Explanation: The process that matches ads to relevant sites in the Display Network using your keywords or topics, among other factors. Google’s system analyzes the content of each webpage to determine its central theme, which is then matched to your ad using your keywords and topic selections, your language and location targeting, a visitor’s recent browsing history, and other factors.

Google Ads uses contextual targeting when an ad group has keywords or topics and its campaign is set to show ads on the Display Network.

More read: https://support.google.com/google-ads/answer/1726458?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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