One reason for using Conversion Optimizer is to:
• Avoid unprofitable clicks.
• Generate more clicks than manual bidding would generate
• Dynamically manage ad position
• Maximize ad exposure
The Correct Answer is:
- Avoid unprofitable clicks.
Explanation: Smart Bidding is a feature available through Google Ads that use your Google Ads conversion tracking data to get you more conversions at a lower cost. It achieves this by optimizing your placement in each ad auction to avoid unprofitable clicks and get you as many profitable clicks as possible for your campaign.