Adwords Fundamentals

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

Paige’s Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

  • Use negative keywords for terms that are related to pets and animals.
  • Use general keywords to reach a specific audience.
  • Bundle similar keywords together in one ad group based on common themes.
  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.

The correct answer is:

  • Bundle similar keywords together in one ad group based on common themes.

Explanation: Organizing your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts. When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words. For example, if Eric types digital cameras and he sees an ad for film reels, he probably won’t click the ad.

Organize your campaigns and ad groups as you create them. Reorganizing your account after you’ve created several campaigns and ad groups wipe out all the valuable data you’ve accumulated, possibly affecting how your ads perform.

More read: https://support.google.com/google-ads/answer/6372655

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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