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Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

  • Increase the number of keywords in each ad group
  • Increase her maximum cost-per-click (max. CPC) bid
  • Use the Shopping ad format
  • Add the location extension to her ad

The correct answer is:

  • Use the Shopping ad format

Explanation: A Shopping campaign allows you to organize and custom-promote your entire inventory through Google Ads. This can help retail businesses generate more sales and save time organizing their inventory.

With Shopping campaigns, instead of choosing keywords, you set up a product feed in Google Merchant Center. Google will use that feed to show ads (called Shopping ads) with a picture of your item, its price, and your store name. A lot of benefits using shopping ads.

More read: https://support.google.com/google-ads/answer/6165605?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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