Adwords Fundamentals

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

  • Topic targeting
  • Placement targeting
  • Location targeting
  • Intuitive targeting
The Correct answer is:
  • Topic targeting

Explanation: Topic targeting allows your ads to be eligible to appear on any pages on the Google Display Network that have content related to your selected topics. As content across the Web changes over time, the pages on which your ads appear can change with it. To display your ads on those pages, simply select one or more topics that you find relevant for your ads.

Example:

By targeting the “Autos & Vehicles” topic, for instance, you enable your ad to appear on any Google Display Network website or other placement that includes content about cars or other automotive themes. You can also select more precise subtopics, such as Trucks & SUVs, Commercial Vehicles, or Motorcycles.

Tips:

  • If you’d like to control where your ads appear on the Google Display Network, or you’re a brand-oriented advertiser, or you have strict CPA goals and want to actively manage your budget, we recommend using our other targeting options, such as keyword contextual targeting or placements targeting.
  • When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics for bidding and reporting control.
  • Adding all the subtopics isn’t the same as adding the top-level topic. There are pages that won’t be targeted if you add only the subtopics to your ad group. We recommend adding the top-level topic as well.

More read: https://support.google.com/partners/answer/2769377

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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