Google Adwords Search Advertising

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

  • “prescription” and “glasses”
  • “drinking” and “glasses”
  • “wine” and “drinking”
  • “glasses” and “wine”

The Correct answer is

  • “wine” and “drinking”

Explanation: A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.

For example:

When you add “free” as a negative keyword to your campaign or ad group, you tell Google Ads not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

More read: https://support.google.com/google-ads/answer/105671?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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