Google Adwords Search Advertising

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

  • Click the “Automatic keyword refresh” button
  • See the suggestions on the Opportunities tab
  • See the suggestions on the Keywords tab
  • Stick with the current keywords for 2 months to collect enough viable data

The Correct answer is

  • See the suggestions on the Opportunities tab

or

  • See the suggestions on the Opportunities page

Explanation: Recommendation provides customized suggestions to help increase your campaigns’ performance. Recommendations can introduce you to new, relevant features, help you get more out of your budget by improving your bids, keywords, and ads, and can work to increase the overall performance and efficiency of your campaigns.

While the Recommendations page doesn’t predict whether your ads will do well, it does tap into a lot of data from the past, like your campaign performance and what people search for on Google, to give you an idea of how each recommendation might improve your performance.

More read: https://support.google.com/google-ads/answer/3448398?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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