Google Adwords Display Advertising

Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it.

Someone browsing the internet sees Google Adwords display ad for laptop computers on a Google Display Network site, but does not click on it. Two weeks later, the user is interested in buying a laptop computer and decides to visit the site from the ad. The user finds the site by performing a Google search, goes directly to the site, and purchases a laptop. Implementing view-through conversions would be valuable for the advertiser because it could:

  • track the IP addresses of people who saw the ad
  • measure the number of potential clicks associated with ad impressions
  • measure the number of conversions associated with ad impressions
  • track the number of people who saw the ad but didn’t convert

The Correct Answer is:

  • measure the number of conversions associated with ad impressions

Explanation: A view-through change happens when a client sees a picture or rich media business, by then later finishes a change on your site. This isn’t actually the identical as an investigate change, which happens when a client had ahead of time tapping on a progression, (for example, on the Google Search or the Google Display Network) and after that finished a change on your site.

The last impression will get confirmation for the view-through change. View-through changes regularly avoid changes from individuals who have also clicked your Search or other Display takes note.

More read: https://support.google.com/google-ads/answer/1722023?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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