Google Adwords Display Advertising

Targeting by topic is a good strategy if your client wants to:

Targeting by topic is a good strategy if your client wants to:

  • drive sales on his website
  • reach a specific audience
  • control where his ads appear on the Display Network
  • actively manage his budget because he has strict cost-per-acquisition goals

The Correct Answer is:

  • control where his ads appear on the Display Network

Explanation: By targeting the “Autos & Vehicles” topic, for instance, you enable your ad to appear on any Display Network website or other placement that includes content about cars or other automotive themes. You can also select more precise subtopics, such as Trucks & SUVs, Commercial Vehicles, or Motorcycles.

More read: https://support.google.com/google-ads/answer/2497832?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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