Google Adwords Search Advertising

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

  • launching a cross-device campaign
  • running ads only on mobile devices
  • carrying over the theme of her traditional ad campaign to her online campaign
  • addressing consumers’ needs

The correct answer is:

  • addressing consumers’ needs

Explanation: Marketers must focus on three key areas identifying key moments of intent, delivering on needs at the moment, and measuring moments — in order to create a customer experience that’s relevant and useful at every touchpoint in this new path to purchase.

More read: https://storage.googleapis.com/think/docs/forrester-moments-that-matter-research-study.pdf

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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