Google Adwords Search Advertising

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

  • set shorter conversion windows to capture users who convert after researching on multiple devices
  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
  • edit the campaign’s ad text to include information about how customers can purchase her product on their computers
  • use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

The correct answer is:

  • set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day or from a specific location.

Bid adjustments allow you to show your ads more or less frequently based on where, when and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day or from a specific location.

More read: https://support.google.com/partners/answer/2732132?hl=en

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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