Google Adwords Search Advertising

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

  • TRUE
  • FALSE

The correct answer is:

  • False

Explanation: Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

  • You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column.
  • The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
  • Quality Score is an aggregated estimate of your overall performance in ad auctions and is not used at auction time to determine Ad Rank.

More read: https://support.google.com/google-ads/answer/140351?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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