True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
The correct answer is:
Explanation: Exact match, you can show your ad to customers who are searching for your exact keyword, or close variants of your exact keyword. Close variants include searches for keywords with the same meaning as the exact keywords, regardless of spelling or grammar similarities between the query and the keyword.
Whether someone is searching for “running shoes” or “shoes for running,” what they want remains the same; they’re looking for running shoes. Close variants of exact match keywords help you connect with people who are looking for your business—despite slight variations in the way they search—and reduces the need to build out exhaustive keyword lists to reach these customers.