Google Adwords Search Advertising

True or false: shopping Ads use Merchant Center product data to decide how and where to show ads.

True or false: Shopping Ads use Merchant Center product data to decide how and where to show.

  • True
  • False

The correct answer is:

  • True

Explanation: Shopping ads use your existing Merchant Center product data – not keywords – to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We’ll use these details when we match a user’s search to your ads, making sure to show the most relevant products.

You manage your Shopping ads in Google Ads using Shopping campaigns, a simple and flexible way to organize and promote your Google Merchant Center product inventory within Google Ads.

Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better-qualified leads. To get started, you’ll send us your product data with the Merchant Center and create a campaign in Google Ads.

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Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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