Adwords Fundamentals

What best describes Enhanced Cost-Per-Click (ECPC)

What best describes Enhanced Cost-Per-Click (ECPC):

  • ECPC is a separate bid set for ad groups using the Conversion Optimizer
  • ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
  • ECPC is a Quality Score boost for advertisers using ad extensions
  • ECPC is the discount applied to your Max CPC to determine actual CPC

The correct answer is:

  • ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion

Explanation: Enhanced cost-per-click (ECPC) helps you get more conversions from manual bidding. ECPC works by automatically adjusting your manual bids for clicks that seem more or less likely to lead to a sale or conversion on your website. Unlike Target CPA, which automatically sets bids based on your target cost-per-conversion, ECPC is constrained by your max CPC bids when optimizing for conversions.

More read: https://support.google.com/google-ads/answer/2464964

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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