Adwords Fundamentals

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

The correct answer is:

  • Cost-per-acquisition (CPA)

Explanation: Target CPA bidding automatically finds an optimal CPC bid for your ad each time it’s eligible to appear. Google Ads sets these bids to achieve an average CPA equal to your target across all campaigns using this strategy.

More read: https://support.google.com/google-ads/answer/6268632?hl=en

 

Ali Raza

Ali Raza is a Web Developer and Digital Marketing Consultant.

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